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V I S U A L - C O N S U L T A N
C Y Design projects : Why should one type of document be more desirable than another? Design projects very often set out in inappropriate directions because the important questions aren't posed at the right time. In rapidly moving projects, it is advantageous to address potential problems right at the start. Formats : Briefs for print campaigns often specify the design of print products in pre-determined format. But how can one really determine the format of a project prior to the process of visual thinking? Fabrication : Effective communication campaigns are improved by a full mastery of the fabrication process. This involves both early reflection, and detailed costing to ensure that the most competent partners are chosen early in the creative process, and that all phases of the design process are adequately budgeted. Printers, binders, and fabricants should be seen as partners in the creative process. Visual-consulting can determine the potential problems in a design brief, and address them prior to the intervention of designers, printers, and fabricants. +++++++++++++++++++++++++++++++++++++++++++++++++++++ |