D E S I G N T E A C H I N G
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The studio has been involved in aspects
of design teaching since 2004
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British graphic design taught at ENSAIG (École
Estienne, École nationale supérieure d'arts et industries
graphiques). This course develops a broad overview of contemporary
British graphic design seen through the eyes of neraly twenty cutting-edge
studios and agencies. The course has been divided into four three
hour sessions, dealing with "Icons" in the history of British
design (from Arts and Crafts movement through to Pop culture), two
lectures on "Studios" (which
look at the production and output of a dozen leading design studios),
and then a lecture on the Beatle's film "Yellow Submarine",
which gives a good insight into the relationship between Pop and design
culture in Great Britain. The lectures are supplemented by the chance
to look at print material from the designers' studios, with examples
of rare material from the Attik, TDR, Barnbrook, and many others.
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Making the body speak : body discourse
from the Renaissance to 19th century. ENSAIG (École
Estienne, École
nationale supérieure d'arts et industries graphiques).
Based on a reading of Michel Foucault's text "Les mots et
les choses" (1966, Gallimard), this course employs Foucault's
idea of the episteme to look at ruptures in the discourses of
the body. Lecture 1 : To anatomise: a Renaissance way of seeing.
Lecture 2 :
The order of things: Human bodies, signatures and the Renaissance
episteme. Lecture 3 : Crossing the boundaries: Anatomy and Landscape
in the 16th and 17th centuries. Lecture 4 : L'âge classique:
Anatomy and corpuscular philosophy in the 17th century. Lecture
5 : Birthing Modernity: from Hunter's Gravid Uterus to Cuvier's
Garden. Lecture 6 :
Finding bodies: The Anatomy Act (1832), and the English 18th century
corpse.
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Editorial design taught
at école.intuit.lab. The
teaching of editorial design is essentially based around
four design exercises during the academic year, along with
a diploma project. Individual projects focus on different
types of constraint in the design of editorial material.
These might be design and typography, design and photography,
design and book as object… The course
develops a problem-solving approach to design. The client brief
is treated as the opportunity to solve a problem in visual communication.
A fundamental precept in the teaching method is group work, in
which the desire to share ideas, and work collectively is strongly
encouraged. A second precept is the importance of working ideas
out in rough and in pencil sketching. A third precept is "design
life", which means that the designer uses his or her
lived experience to inform the design solution. Spending
time interviewing one's client, learning about his or her
centre of activity, rather than spending hours lost in the
arcane world of Adobe pre-press applications like Illustrator
and Photoshop. The capacity to art direct is essential in
the development of the editorial design course.
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Master in Brand management and Brand
design, for école.intuit.lab. Run in collaboration
with Renault Gautier and Robin MacAndrew, the MasterLab is an
experimental Master program (Bac+5) which develops skills in
Brand management and Brand design. The Master.Lab builds upon
skills acquired through courses in Editorial Design, Art Direction,
Mixed-media, Pack-design at intuit.lab. The Master.Lab is run
in partnership with leading Paris design agencies who employ
the students at Junior Art director level for 75% of the Master
year. One week of each month is devoted to a project with the "Master.Lab
Virtual Agency" at the school. A total of eight briefs,
covering a wide range of commercial and social sectors, are treated
during the course of the Masterlab Year. In addition, each student
develops his or her personal Brand Design Project or BDP. Each
BDP focuses upon a real world company. Following rigorous strategic
analysis, the student is responsible for repositioning the company
for the decade to come, through the creation of its Brand-book,
a new visual identity, and a proposition for its corporate and
commercial communication. The Master.Lab is currently in its
third year, with 31 students, (16 students in 2007/8, and 8 students
in 2006/7).
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Workshop Paris Berlin. The
studio participated in the Paris-Berlin project with Alex Jordan
(Nous travaillons ensemble) who is a Professor of Graphic design
at the Hochkunstschule Weisensee (Berlin), the Cité nationale
de l'histoire de l'immigration, and the Office Franco-Allemand
pour la Jeunesse. 14 German students were welcomed by intuit.lab
in October 2007 for a one week workshop on the subject of Franco-German
immigration. In January 2008, we took a group of 14 third-year
students to Berlin, for a reciprocal exchange. The result of the
project was a series of five installations on the German side,
and on the French side, the production of a 136 page book (The
Berlin.Book) with slide show and film. The projects were exhibited
by the Cité nationale de l'histoire de l'immigration, as
part of an exhibition dealing with Immigration in France and Germany,
December 2008. |
